Bachelor of Agricultural Extension and Communication Program (PKP) at the Faculty of Agriculture UGM provides a platform for students to learn social sciences within the agricultural sector. As part of the Organizational Communication course, the PKP program held a guest lecture on Tuesday, September 3, 2024, inviting an expert in the field to discuss community empowerment practices based on environmental sustainability.
Muhammad Rum, Head of the External Partnership Division at PT Tuah Turangga Agung, shared his experiences working at PT Tuah Turangga Agung (Turangga Sources), a company focused on managing coal mining assets. As someone responsible for the company’s external partnerships, Rum emphasized the importance of Corporate Social Responsibility (CSR) communication as a key part of structured organizational practices.
“In any organization, including companies, it’s crucial to focus on CSR communication. CSR communication aims to build reputation and trust among consumers and serves as a dialogue platform with the community and various stakeholders involved,” Rum explained to the 69 students attending the lecture.