The Faculty of Agriculture Universitas Gadjah Mada (Faperta UGM), held an Innovation Entrepreneurship Bootcamp from 23-27 August 2024. This program was part of the Microbiology Entrepreneurship Course, coordinated by Ir. Donny Widianto, Ph.D., alongside lecturers Toronata Tambun and Nur Akbar Arofatullah, S.P., M.Biotech., Ph.D. Designed as a project-based course, the bootcamp provided students with insights into innovation-driven entrepreneurship.
The bootcamp aimed to immerse students in a fire-hose journey using the 24 Disciplined Entrepreneurship Framework. The five-day event kicked off with the concept of paying customer or “who will pay.” Unlike typical startup trends, this framework emphasizes five foundational doctrines, include: 1) Avoid product obsession, 2) Focus on paying customers (not just markets or segments), 3) Emphasize iteration, 4) Strategy revolves around being unique (uniqueness not limited to the product), and 5) View the customer’s perspective holistically.